Jezz This is cruel!!! This Powerful Interactive Billboard Dares You To Face Domestic Violence Head-On

         This week, thousands of people walking through London have been faced with a crucial decision: will they address the disturbing effects of domestic violence or will they turn a blind eye?

A powerful new ad campaign from Women’s Aid— a British charity that works to end domestic abuse — is the driving force behind that question. The organization recently unveiled interactive billboards around the city that show a woman’s swollen, bruised face and the simple plea, “Look at me.”

Here’s the kicker: through a jaw-dropping use of facial recognition technology, the image changes based on how passers-by react to it. If people ignore the billboard, nothing happens. But if they stop and look at it, the woman’s face begins to heal. People are also captured on camera and projected on a live feed at the bottom of the screen.